Snap & Win Mechanic
‘Snap it’, ‘Crack it’ or ‘Pull it’ this mechanic is getting increasingly popular for promoting / launching those major brands.
Whether you are trying to promote the effects of ‘Crack open the bottle top’ or ‘Snap and Pull the Christmas cracker’ this mechanic consisting of three layers of material to reveal that hidden message once activated along with flexibility for your required finished die cut shape to give that extra impact.
Why not add a film-to-reveal message to increase consumer interaction via a product stand operating in tandem as a data capture point.