Collect To Win
‘Collect to Win’ promotions are a great way to attract consumers to repeat purchase. They offer a high level of intense excitement for the consumer and can prove to be excellent promotions for retailers.
Various game card mechanics can be utilised to offer consumers incentives to visit retailers repeatedly.
Probability scratch cards can present a two game option whereby the consumer removes a restricted number of latex panels to determine if they have 'unearthed' a winning card. Complimented with this is a second game where the consumer removes a further latex panel to show a collector stamp. Once a complete matching set of stamps is presented a prize can be redeemed.
Other mechanics which can be utilised for ‘Collect to Win’ promotions are Peel to Reveal formats containing hidden stickers which can be collected and affixed to a collector card. Once a complete set is achieved this can be redeemed for the relevant prize.